The behavioural shift
Rather than eliciting conscious ratings, we present a forced-choice word-association task embedded within a carefully constructed semantic pool.
A plain-English introduction
The one-minute route
This is a brief introduction to the Cognitif experience. It takes about one minute, moving from what people say to how collective sentiment changes over time—before you explore the full platform in detail.
The principle
Rather than eliciting conscious ratings, we present a forced-choice word-association task embedded within a carefully constructed semantic pool.
Orientation is inferred from the pattern of split-second selections and rejections across 50 trials. The profile emerges from involuntary behavioural navigation rather than curated declaration.
A scalable, standardised method resistant to surface distortion.
Petalyx™ is the flower that does the asking — five petals, one instinct, and nothing personal ever leaves the device.